The NBA is leaving no demographic groups untouched as it continues to ramp up marketing for the 2010-11 season. For the second season it's putting significant marketing efforts to gain the attention of the Hispanic audience.
Nike Backetball Commercial with LeBron James, titled Rise. The spot firstly take us back to "The Decision," where LeBron James sitting pensively on a studio set that mimics where he made his infamous announcement. "What should I do?" he asks, turning to face the camera. "Should I admit that I've made mistakes?"
Adidas has launched a new advertising campaign "It's on me for my Brotherhood" with a video "It's on me for we" which you can watch below. The campaing is featuring rising NBA stars, Dwight Howard and Derrick Rose, to celebrate the individuals of a Brotherhood and the contributions they make to their team.
Nike Commercial: Don't Criticize (Hyperize). Hyperizers made up of Fog Raw (Mo Williams), Velvet Hoop (Kevin Durant), Chief Blocka (Andre Iguodala), and Ice-O (Rashard Lewis). The Hyperizers first single, Don’t Criticize (Hyperize)