The spot promotes Doomsday Preppers Series and presents its integrated campaign. To promote the TV show about how people are preparing to face the “end of the world”, creatives pulled off a four meters survival kit and put it on a car. The latter was parked in the central Oslo street and received many attention from the pedestrians. Therefore, the video also could work as a promotional tutorial for beginners.
More than 30.000 place settings depicting a picture of a disgusting prison meal tray were distributed at lunchtime in Paris eateries and brasseries (restaurants).
Happened: April 2009 Advertiser: National Geographic Channel Program: Bule Whale Odyssey