Lexus and advertising agency Team One have made this incredibly stylish video ad. The spot takes place at the trendy part of the city, that also got a digital retouch. The stylish Lexus ES drives along the city, which is divided into to two parts, as if it was a mirror reflection.
One of the rule of brand positioning states: if you are first in the market, most likely you are also first choice in people’s minds. It means that you are the market leader and the competitors must position themselves in some other way to attract attention. This is how Lexus positions irself as market leader
Lexus ES Commercial - Cards with Bryan Berg. We started by designing one of the smoothest engines anywhere. Then we included 88 measures to absorb, dampen and even cancel vibrations. To [...]