Mini has launched a new campaign in Canada to show that Mini cars are not just stylish. They’re also fast, nimble and, most importantly, fuel efficient. They released three commercials to present each of these characteristics.
Mini has launched an ambient campaign in Amsterdam which is a lot like the Heineken Walk-in Fridge campaign. The idea is the same, after Christmas they put empty boxes of Mini Cooper cars in the streets of Amsterdam as if somebody had got Mini Cooper for Christmas wrapped in a big box.