Microsoft has released its new exciting product – Windows 8. The campaign was developed by Crispin Porter & Bogusky, JWT Brazil and JWT China. The first video depicts excitement, which overwhelms people all around the world, when they find out that Windows 8 is being released. The two other amusing videos show features and capabilities of this new operating system.
The commercial depicts a real situation, which was set up by the creatives for passengers. See how casual walk home can turn into an unexpected party, that goes out into a street. The video features music band from Norway Datarock.
The ad features dancers Daniel 'Cloud' Campos, who has performed at Madonna's 2004 Reinvention Tour, and Alex Wong. The video features people, who have a very new Microsoft Surface and explore its features very creatively. Synchronized dance and rhythm marks launch of this new product on October 26, 2012. Prices start at $499.