The ad features very talented player, the Miami Heat champion Shane Battier. He is telling how the high results in basketball are being achieved. Long hours of training, studying the game, its strategies and psychological preparations. Seems simple, but hard to achieve. We can hear the song of The XX „Intro“. Simple, inspiring and motivating video.
The video features the Ring Maker. He is watching NBA games on TV in his little jewelery shop. LeBron becomes an inspiration for him. He starts making a ring. It is really funny when he gets excited when James scores and repeats the player's dance moves. At the end we can see the incredible result of this jeweler.
NBA and Silverstein & Partners launched this cool Miami Heat commercial for the Playoffs campaign. The advertisement features famous Heat players waiting for the game. The suspense music is playing and we get to read the words of inspiration. It says: „Welcome to life in the Heat. Where the world's got you under a microscope. Intermission is over and the next act will reveal if they really are BIG“.