Shiner's Wild Hare Pale Ale and advertising agency McGarrah Jessee have made this naughty commercial entitled „Dominance“. The video looks like a vintage 70's TV show about the wild nature. Have no idea how real it is, but it is wild indeed. The man tells how the dominance between the hares is gained. For the demonstration he recruits Shiner's beer bottles. The effect is very wicked, yet funny.
The campaign includes three videos. Each one features a moderator presenting the Khaki pants for men. It is so stereotypical to think that khaki – light brown color – is only for carpets. Why men cannot wear it? “Break free from those shackles and strap on some Life Khaki!”, the moderator encourages.