The commercials feature Maynards candies hanging out together. However, whenever they are relaxing on the beach, play tennis or swing in the playground, they have to watch out for the mouth, which is sneaking from their backs and willing to eat them.
The video takes place at a wine show in Canada. People know how to enjoy wine – there is the whole technique of tasting it. Creatives asked, if people knew how to enjoy candies. Therefore, they sent a "Chewmelier" to the show. He made wine connoisseurs pay some attention and appreciate a good wine gums. Hilarious!