Somersby Cider and advertising agency Fold7 have released a brand new funny video ad. The spot is from the larger campaign, which is, you have to admit, slightly ironical. It parodies the general psychosis, which is being caused by the new launch of technology. The spot takes place during the launch of Somersby Cider store. The creatives parody Apple, which is famous for attracting an unreasonably long queue of people.