Toyota Auris Hybrid Touring Sports and advertising agency Saatchi & Saatchi from Italy have released this amazing video spot recently. The video begins with an incredible view: a giant whale springs out of the water, while a guy is watching this spectacular site. Then the ad follows the story backwards: how this man got to the place he is now. Some pretty amazing things have happened to him in the last days.
Toyota and advertising agency Saatchi & Saatchi have released this brilliant video commercial recently. The company promotes its hybrid vehicle, which is a perfect alternative. The creatives, therefore, have pulled off this amazing and beautiful story.
The video starts as a casual hybrid commercial: harmony, beauty, tranquility and Chopin. But this is just a trick. Lexus introduces you the very new vehicle – cool hybrid with new possibilities. Therefore, the company asked their customers to volunteer and take a ride with a racer. You must see their reactions, when the car was driving very fast and had lots of turns.
The campaign presents an initiative – the integration of people with Down Syndrome. The video was launched on the 21st of March – the Down Syndrome day. The campaign came up with an incredibly creative and original idea – the people with the syndrome was invited to replace actors and famous TV announcers on the television.
Fuel economy is getting more and more important when choosing a car. And its one of the most important criteria when choosing a small family car such as Opel Astra, VW Golf, Peugeot 308 or Renault Megane.
Released: June 2009 Brand name: Enel Energy Services Agency: Saatchi & Saatchi Milan