Omega and advertising agency HMNS from Milan have made this beautiful video ad lately. The spot suggests that nature is precise like the Swiss watches. The natural order is the greatest technology that was ever made. Omega is inspired by it and creates technology, which enables humans to use their time and life to create something important on their own.
The images feature heads of the states – Barack Obama, Vladimir Putin and David Cameron. They are surrounded with cute pets, who, however, have very sharp ears. The newspaper's apparent spies.
The video reminds the mafia film genre. The spot takes place at some unfriendly old building. There is a man that is a victim and he is just about to be executed. But the victim starts to mock his killer. He says that his car and costume are too fancy as for a guy from independent movies. His killer takes a huge machine gun and points at him. He laughs: the gun is not avant garde. See how it ends.