lowering emissions

BMW EfficientDynamics Commercial: Light Bulb

BMW Efficient Dynamics Commercial: Light Bulb. The goal of the BMW Efficient Dynamics campaign from GSD&M Idea City Austin is to change consumer's perceptions about diesel vehicles and focus on a cleaner-burning, eco friendly vehicle that doesn’t sacrifice the joy of driving.

BMW EfficientDynamics Commercial: Newspaper

BMW Efficient Dynamics: Less emissions. More driving pleasure. While efficiency has become the buzzword in the automotive industry lately, at BMW it’s hardly new. We’ve always lived by the Efficient Dynamics philosophy – less emissions without sacrificing performance. So when the government recently announced it would reward Americans for driving more fuel-efficient...