League Against Cancer and advertising agency Y&R Peru have released this affective video campaign lately. The campaign encourages to take care of yourself and wear sunscreen to prevent skin cancer. The video takes place at a beach. Everyone, including a lifeguard, suddenly becomes anxious, when a lady is about to go swimming. It seems that some kind of danger is lurking under the water.
The ad features two little girls who came to a lady and asked her for a puppy. “Yes, there is one more left”, she said. As she comes back with a puppy, there is a young guy with a skate board also enquiring for a little friend. And he strangely does something with his... package. “No, there is no more left”. He walks away but is stopped by a lady.