“Monday night hot wings”

Challenge: Publicize Monday Night Hot Wings at Le Cactus restaurant-bar, with a very small budget.

Strategy: Communicate the burning effect of spicy wings by putting stickers featuring the face of a man screaming on the rear window of taxis. The man’s tongue is superimposed on the central brake light, creating the effect of extreme heat.

Result: Many positive comments from current customers, increasing traffic, and tingling tongues.

Credits:
Advertising Agency: Lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Art Directors: Vincent Bernard, Luc Du Sault
Copywriter: Vincent Bernard
Photographer: Marc Couture
Released: February 2009