The spot features grandma and two naughty grandchildren. They take her teeth from a night table and switch them with the “improved” LEGO version. You have to see yourself, what happens. The video is interactive, therefore you can choose three different scenarios.
The campaign includes three print images. The first image below features a guitar player. The second – a piano player. And the third – a trumpet player. The three players are covered with oil. Just like the poor birds after the oil have polluted the sea. But they still struggle to survive. Just like these players – they are still playing no matter what.