Lacoste and advertising agency BETC from Paris have released this amazing video spot recently, which has become a viral video. Apparently, the commercial turns out to be the most beautiful video metaphor.
The spot celebrates 80 years anniversary of the Polo shirt. The brand offers an idea of the future shirt – you can change the color and style of your clothing in just one touch. The overall video with two guys and a girl having fun in the streets of Paris reminds Jean-Luc Godard's „Band of Outsiders“.