The spot features NBA player for the Los Angeles Clippers Blake Griffin, who continues promoting Kia. The brand presents its latest Optima model. Therefore, Blake drives back in 1997 and announces unheard things about a future vehicle. Besides he meets his 8 year old self and suggests to replace football with other sport.
The video is from the wider campaign, that has just launched in Australia. The ad features dad and his two kids, who hang out together leaving mom outside their group. They literally prefer to wash dad's car to mom's home made cup cakes. According to the campaign, expect a little fatherism with Kia.