The spot takes place at the closed museum at night. VW Amorak somehow has made its way in there and is driving around the exhibits of human evolution. The witty jazz tune is playing in the background – the Duke Elington's “It don't mean a thing if it ain't got that swing” cover.
The commercial, Legend, asks us to consider the possibilities of a legend like James Dean had he been given more time. What would he have achieved? How might he have benefited society? The ad illustrates the importance of time in allowing potential to unfold. Both in life and in investing.
Momentum Commercial: Seconds We believe in people who believe in themselves. Agency: DraftFCB
Released: May 2009 Brand name: Norvegian Oil Agency: Kitchen Reklamebyra