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Kara Goodrich

The Economist Magazine Outdoor: Health Club
The Economist Magazine Outdoor: Health Club

The Economist new poster follows the “Get a world view. Read the Economist” concept that this magazine is relevant, accessible and understandable to everyone. This poster especially emphasizes the comprehensibility of The Economist.

The Economist Magazine Outdoor: Plugs
The Economist Magazine Outdoor: Plugs

The Economist Magazine, in a bid to demonstrate the global accessibility of the Economist, is running a billboard advertising campaign featuring five different electric sockets. he campaign aims to provide a visual representation of anyone, anywhere in the world being able to access and plug into The Economist and keep in touch with what is happening around the world.

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