The Economist new poster follows the “Get a world view. Read the Economist” concept that this magazine is relevant, accessible and understandable to everyone. This poster especially emphasizes the comprehensibility of The Economist.
The Economist Magazine, in a bid to demonstrate the global accessibility of the Economist, is running a billboard advertising campaign featuring five different electric sockets. he campaign aims to provide a visual representation of anyone, anywhere in the world being able to access and plug into The Economist and keep in touch with what is happening around the world.
