The video tells a story of two basketball players, who came from two different parts of the world. The ad looks back at their development as the athletes from early childhood and youth. Finally, they meet face to face at the international game. The video is a tribute to the hard work, dedication and passion that improve skills.
This video, entitled “Rise Above Expectations”, takes us to Iraq. Women sports are not allowed there. But some women are mesmerized by the basketball. They got passionate about it and there is no man who could stop them. While playing, some women wear clothes that would not leave any nude parts of their bodies, as well as cover their hair.
Jordan Brand and advertising agency Blast Radius have made this inspiring video entitled "Rise Above Limits". The video is part of the “Rise Above” campaign. In this particular video guys, who have their legs amputated, share their experience. Instead of giving up after the illness, they got together and played stand up basketball. Watch the video, listen to their ideas about life and its challenges.