The creatives made a very original move to invite people from all around the world to Montréal Festimania – the annual music festival. Therefore, the musical improvisation performed by Merton was broadcasted online to Paris, New York, Toronto, Londres. People were personally invited by musician with an amusing song. Cool and touching.
The commercial features a film director. He is being interviewed about the film and the process of making it. He reveals, that he had to confront the unfriendly producers, who refused to give money for his project. His nose has suffered a lot of negative answers and the video illustrates it. Until he went to Astral – the private investor in Canadian feature films.
The video takes place at the family dinner table. The respectable family is having a nice time together – simple but noble. Suddenly, grandma announces that she sold everything. The house, the country cottage, even her dead husband's car collection. Everyone is stunned in amazement. Why? She is going on tour! Tomorrow! And there is something exotic about this announcement. Watch it yourselves.
Molson Dry’s APP (Association of party pros) online/offline 2009 campaign. Molson Dry Beer wanted to position itself as the ultimate party beer. We created a new sport related to a social activity: the party. Players are members of the Association of Party Pros (APP), which is supported by a distinct advertising campaign and a Web platform [...]