Five minute film is made by a Swedish film and music video director Jonas Akerlund. The ad features actor Joel Kinnaman, who is wandering London streets in a cab. It seems that he is being haunted by his own ghost. “Alter Ego” – a new men fall collection for creating a style of his own.
The video features model Daphne Groeneveld, who is said to be modern Brigitte Bardot: it is a tribute to the legendary French actress, as well as the movie "And God Created A Woman". The spot takes place at the stunning French Riviera, St. Tropez. The amusing song is being played, as Daphne goes around the beach, town and has some fun. Really cool, beautiful and fresh ad.