VH1 and advertising agency La Comunidad have released this funny video spot from the recent campaign. The video features a redneck. However, he doesn't consider himself to be one. But once he lifts his bottom from the sofa, he notices things for the first time.
The almost two minute long video tells an incredible story of being rediscovered after 40 years. The brand is trying to find its customers by introducing its iconic past and the symbol of the 1950's. It documents the history of the brand. And the second part of the video takes place today. The creatives make a very original move: two models, one of them dressed in an Original Penguin Jacket, make a car jump over the rope.