Leica and advertising agency F/Nazca Saatchi & Saatchi from Brazil have released this beautiful film. The black and white film is shown from the camera's perspective. We can even hear its story. Leica once was the camera of a war photographer. We follow their story, which takes us to a dangerous war zone, but is intercepted with love affairs occasionally. Very beautiful and inspiring, indeed.
The spot takes place at the pet store. Another lazy and slow day passes by. Until a guy puts a piece of Trident chewing gum in his mouth. Then the fun, accompanied by The Queen's “Galileo Galileo”, starts.
Animated one minute film demonstrates the cost of urbanization. It is like war: the wildlife is being destroyed for consumerist reasons. The organization draws our attention to the importance of the rainforest and its preservation. The metaphorical style of the cartoon is very eloquent and affective.