Kia and advertising agency Innocean Worldwide have released a new spot recently. The creatives are making an unambiguous claim: the clients are inspiring Kia to improve.
The commercial is somewhat bizarre, although really amusing. Mother and her little boy are having fun, hanging out in the museums and fields, and woods. Her child is definitely not a calm one. The chorus sings “He's still my child”. He is active, curious and eats Rice Krispies for breakfast.