Sport Check and advertising agency Sid Lee from Canada have released this emotional video ad. The spot celebrates Mother's Day and features Canadian Olympic hockey player Meaghan Mikkelson. Her mother Betsy Mikkelson is talking behind the camera: she tells inspiring words, that would keep up Meaghan's spirits and encourage her to follow her path.
The commercial features Snoop Lion (a.k.a. Snoop Dog). He promotes Adidas' holiday campaign „A Cautionary Tale of Ebenezer Snoop“. He presents a cartoon Christmas tale, which also features David Beckham, Derrick Rose, Stan Smith and Andy Murray. You might also recognize the JJ Sedalmaier's illustrations (Beavis and Butthead).
Adidas and advertising agency Sid Lee have launched this video introducing the brand through the 2012 Olympics. The video takes place at the stadium and various other spaces. It connects athletes and sport admirers. The ad is inspiring and expresses love for sports, as well as support for British athletes. It is one minute short and includes some unexpected scenes and characters.