Jeseok Yi

Oreo cookies: Magnetism

Reminding consumers of the special, one-of-a-kind connection between Oreo cookies and milk reminds them of the delightful experiences they can enjoy by sitting down to 'twist, lick and dunk' their Oreo cookies together.

What Goes Around Comes Around

A campaign against war in Iraq where four posters were designed to wrap around poles. The theme “What Goes Around Comes Around” is aptly communicated by showing the rifles, grenades, missiles and tank guns coming round the pole to catch up with the aggressor in each poster.