The ad features the "Believe in Your Smelf" guy. This time he is preparing for the Olympics. Everything starts when he puts a record and repeats a life changing mantra. Therefore he manages to win a bunch of medals, to make the world a better place and be remembered after death. Nice and funny video about confidence that smells like Old Spice.
Wieden+Kennedy has just come up with a brand new Old Spice’s “I Can Do Anything” commercial. It opens with a guy putting a cassette into an Old Spice container-shaped music player. He listens to a voice motivating him to be the best. As he is repeating the words “I am the best”, we follow documentation of his success inspired by this Old Spice “You Can Do Anything” spirit.