Volkswagen Polo Vivo and advertising agency Ogilvy & Mather from Cape Town have released this hilarious video campaign recently. The video features a guy, who falls asleep during a lecture. When asked by professor, he accidentally blurts out the right answer. And it changes the world immediately: now scientists can travel in time, spaceships can go to space and other unreal things are happening.
The spot takes place at the closed museum at night. VW Amorak somehow has made its way in there and is driving around the exhibits of human evolution. The witty jazz tune is playing in the background – the Duke Elington's “It don't mean a thing if it ain't got that swing” cover.
The video tells a story that features a young women. She writes a letter to her beloved and is about to send it. Suddenly, she decides to print it and to take it to him personally, instead. She sits into her VW and hits the road. We get the oportunity to admire the sights and to witness the happy ending. What is original about the ad, that this time the female takes action and goes for his heart.