BSkyB's Sky Sports and advertising agency Brothers and Sisters from London have released a new entertaining video ad the other day. The spot features British soccer star David Beckham. The athlete has recently moved from Los Angeles, where he played for Galaxy, back to Europe. The spot promotes flexibility of the broadcaster. Therefore, the creatives have pulled off an idea to feature many Beckhams.
The ad features Olympic swimmer Rebecca Soni. Short movie takes place at the swimming pool during the competition. We get to see the incredible slow motion of the swimmers from under the water. Suddenly, the video rewinds and takes us to the athlete's childhood.
This one is for the Formula 1 lovers. Creative agency Brothers and Sisters launched a commercial presenting the race entitled “The Race is only Part of the Story”. The video is very professionally shot. It presents the moments, the tension before the beginning of a race. We can sneak preview the whole preparation work as well as the emotional minutes after the event is over. The race is only part of the story.