Now, this is kind of a business tutorial. If you are looking for ideas how to incorporate new technologies so that they would earn you money, this might be the good lesson. Creatives have made a first location-based print ad. When customer encounters it with a telephone, it will give the exact address of where the nearest cafe is. As well, as free coffee.
Pelephone and Tel Aviv's creative agency Warshavsky & Adler Chomski with ACW GREY have made this awesome commercial entitled „Mehirut“. The 1'10 minute video features a little boy and pictures his fantastic dreams. Like Alice in Wonderland, he encounters world filled with magic. The giant turtles and a husky, the teleport hole, funny school performance... Really beautiful and cute video that brings you to the exciting world of fantasy.
Elmex wanted to promote their anti-cavities toothpaste, under the tagline “Helps prevent cavities” and asked Shalmor Avnon Amichay advertising agency in Tel Aviv to find a surprising way to expose it.
New guerilla marketing campaign for “Red Bull Soapbox Race” in Jerusalem, Israel. Because the event is a non-motorized vehicle race, that emphasizes the creativity of the vehicles, Avraham advertising agency in Israel, decided to go for a guerilla campaign that will bring attention to the fact that the audience is [...]