Sony and advertising agency Iris have released this amusing video spot recently. The video features party people, who are having the time of their lives. The moment of clarity makes you live here and now, makes you dear to do things you wouldn't do in any other circumstances. It makes you happy and powerful. Everything is depicted in this nice video!
The spot takes place in New Zealand's city Christchurch, which is visited by many visitors from around the world, except Australia. It features its mayor Bob Parker, who tries to recover city's image after the disastrous 2011 earthquake. Therefore, he and creatives have launched these humorous series, in which they are trying to figure out, what would attract Aussie visitors into their beautiful town.
The video features the legendary goal keeper from the Netherlands Edwin van der Sar. This video documents the fun interactive challenge that Adidas organized for the Netherlands' citizens. They put the soccer gate in the middle of the city so that the passers-by could stand face to face with Edwin and his skills.
Sony Ericsson presented new service – PlayNow plus. To promote it, they created a multichannel global campaign. The idea whole campaign is that music is everywhere in the air.