The brand is preparing for holidays, when family and friends gather together to celebrate. The video features a lady, who is very accurate about every detail and carefully takes care of her house, so that it would comfort anyone, who has entered.
This Saturday IKEA will launch a 60-second commercial on ITV during "The X Factor" ad break, presenting a new version of Jona Lewie's 1980s hit "You'll always find me in the kitchen at parties".
New IKEA television commercial, titled "Subtitles". Agency: Deutsch. Executive Creative director: Peter Nicholson. Brand name: IKEA mattresses.