Funny Commercials World » health care commercial

Sunnybrook Hospital Print Ads

RokasM — Mon, 16 Nov 2009 06:37:02 +0000

Sunnybrook is one of the largest hospitals in Canada. With their new print ad campaign Sunnybrook hospital claims that they can provide the best health care and innovations when it matters the most – when human’s health is at stake. The ads feature persuasive pictures and text that are explaining why it matters that the hospital you are in is capable of saving your life.

Credits:
Advertising Agency: Dentsu Canada, Toronto, Canada
Creative Directors: Glen Hunt, Deborah Prenger
Art Directors: David Glen, Deborah Prenger
Copywriters: Dhaval Bhatt, Glen Hunt
Photographer: Russell Monk
Account supervisor: Sharon Hill
Producer: Winnie Alford (Second Unit)
Assistant producer: Cameron Moffat
Production: Panic & Bob
Director: Russell Monk
Cinematographer: Jordan Eady
Editor: Mariam Fahmy
Online editor: Paul Binney
Internal editor: Kris Robert
Music composer: Grayson Matthews
Online: Lollipop
Sound design: Grayson Matthews
Recording studio: Grayson Matthews
Colourist: Chuck Nosworthy

WeightWatchers Tear-Off Posters

RokasM — Sat, 07 Nov 2009 09:00:49 +0000

Weigh Watchers organization found a very simple and interesting decision to promote their services. Everybody is familiar with tear-off posters often seen in supermarkets or street blackboards. But usually they are too boring to attract any attention. In this case, the tear-off layout is made way more interesting and it encourages people to take a part of the poster. It is because every torn part makes the woman on the poster look thinner. And the slogan “together we get rid of pounds” is very suitable because to make the woman thin, everybody has to tear a small part of the poster.

Advertising Agency: Euro Rscg Zuerich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Copywriter: Nemi Gajic
Graphic Designers: Roswitha Brülisauer, Isabelle Bühler

Upstate University Health System Rebranding Campaign

Andrius — Wed, 28 Oct 2009 13:03:45 +0000

The Syracuse academic medical center has adopted a new name, Upstate University Health System, and launched rebranding campaign that includes TV, print and radio advertising. The rebranding campaign will cost Upstate nearly $1 million over two years.

The new Upstate University Health System name serves as an umbrella term for its many parts such as University Hospital, its medical school, nursing school and other. Upstate’s name has changed eight times since the institution was founded in 1834.

Lewis Communications, an out-of-state ad agency with expertise in health care, developed the new name and launched the branding campaign. The agency also came up with a new tagline for Upstate: “Knowing Changes Everything.”

Watch Upstate University Health System TV commercials below:

Upstate University Health System Commercial: Amy

Upstate University Health System Commercial: Betty

Upstate University Health System Commercial: Eric

Upstate University Health System Commercial: Hannah

Upstate University Health System Commercial: Joe