Garden hose or snake? Eye drops or super glue? Mannequin or dead girl? Would you distinguish? The commercials demonstrate that not always it's an easy task.
With their new print ad campaign Sunnybrook hospital claims that they can provide the best health care and innovations when it matters the most – when human’s health is at stake.
Weigh Watchers organization found a very simple and interesting decision to promote their services. They made a tear-off posters with a layout that is way more interesting and it encourages people to take a part of the poster.
The Syracuse academic medical center has adopted a new name, Upstate University Health System, and launched rebranding campaign that includes TV, print and radio advertising. The rebranding campaign will cost Upstate nearly $1 million over two years. Lewis Communications, an out-of-state ad agency with expertise in health care, developed the new name and launched the branding campaign.