Guerrilla Marketing

Red Bull Soapbox Race Guerilla Campaign in Israel

Red Bull Soapbox Race Guerilla Campaign in Israel

New guerilla marketing campaign for “Red Bull Soapbox Race” in Jerusalem, Israel. Because the event is a non-motorized vehicle race, that emphasizes the creativity of the vehicles, Avraham advertising agency in Israel, decided to go for a guerilla campaign that will bring attention to the fact that the audience is [...]
The Samaritan Bookmark Ambient

The Samaritan Bookmark Ambient

Samaritans ambient campaign: Bookmark. The Samaritans came to the advertising agency with a very limited production budget, and absolutely no money for media. With this challenge, they came up with a cost-effective and highly creative solution – turn something as basic as a bookmark into an advertising medium. By placing these bookmarks in strategic locations they successfully reached out to their core audience in a more discreet and personal way, as opposed to using mass advertising.

Folliderm Hair Loss Remedy: Bald man

Folliderm Hair Loss Remedy: Scared of losing your hair? The task was to increase Folliderm prescriptions - a brand that prevents hair loss by strengthening hair roots. We used elevators in corporate offices and residential buildings to deliver the message.

Colgate Toothpaste Commercial: Don’t Forget

Colgate normally gives out small product samples at annual events like “Oral Health Month” to remind target consumers, especially kids, to take better care of their teeth after eating sweets. Instead of giving away product samples, Ice cream, Lollypop and Cotton candy were given out [...]

Beauty salon commercial: Ponytail Train Handle

As a local beauty salon franchise, Johnny Andrean launched a hair-strengthening product. They wanted to communicate it with a low budget but with an impactful result. We are proposed a ponytail as a passenger handle substitute in public transportations such as commuter trains to demonstrate how strong your hair is.

Elmex Toothpaste Commercial: Bus Ticket

Elmex wanted to promote their anti-cavities toothpaste, under the tagline "Helps prevent cavities" and asked them to find a surprising way to expose it. They collaborated with the leading bus company in Israel, and printed over 600,000 season [...]

Funktion Personal Training Advertising Campaign

Funktion Personal Training Advertising campaign: Escape Your Boring Gym Recently, commuters in Vancouver were privy to a rather unusual sight: a man riding a stationary bike. Funktion Personal Training is a company that specializes in outdoor fitness bootcamps.

Acne Pimple Cream Ambient Campaign

Acne Pimple Cream Ambient Campaign. To expose the target audience, teenagers during their summer break, to Clearens acne pimple cream in a surprising and unexpected way. A poster 5 meter tall, featuring a teenage boy, placed on a climbing wall located in the largest and most [...]

Land Rover in the Zoo (Land Rover Ad)

Land Rover Defender Commercial: Zoo. A defender, Land Rover’s main model, was put in a cage in the zoo, as if it were wild animal, between the giraffe’s and the zebra’s cages. Near the car, there was a description plate using the same design and copy used on the other signs in the zoo.

Volvo XC60 Ambient Ad Campaign

Volvo XC60 Ambient Ad Campaign. Volvo Norway are constantly looking for new and fresh ways of communicating their sponsorship of the hottest alpine ski destinations in Norway. Ski boots were redecorated and turned into the car itself. Watching skiers in Volvo boots jump around and race in the snow, yet powerful product-demonstration.

Tyskie Beer Commercial: Stickers

Tyskie Beer Commercial: Stickers The idea of this commercial is to promote Tyskie beer among young people in a more involving way. We installed “Beer mugs stickers” behind door handles of restaurants, pubs, shops. Etc. When people are opening the door they can [...]

Volkswagen Commercial: Park Assist

In order to promote the launch of the new Golf 6, with Park assist, in an unexpected and cost-effective way, we hired car guards to pop up in unusual places, such as cinemas, cafes, and beaches. For the price of a movie ticket and a car guard’s daily rate, the brand got to have [...]

Toyota Prius Commercial: Solar Flowers

Toyota Prius Commercial: Solar Flowers. According to Toyota, these so-called solar flowers represent the Prius theme of "Harmony between Man, Nature, and Machine." These 18-foot flower sculptures include solar panels, free Wi-Fi access, seating and charging stations.

Heineken Commercial: DVD, CD

Heineken Commercial: DVD, CD We put fake CDs and DVDs in Italian Fnac stores. Romantic and soapy films in the action film section, introspective films among the comedies. We did the same for records: fake romantic compilations in the Rock and Heavy Metal area and schmaltzy ringtone compilations in the Hip Hop section [...]
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