Samaritans ambient campaign: Bookmark. The Samaritans came to the advertising agency with a very limited production budget, and absolutely no money for media. With this challenge, they came up with a cost-effective and highly creative solution – turn something as basic as a bookmark into an advertising medium. By placing these bookmarks in strategic locations they successfully reached out to their core audience in a more discreet and personal way, as opposed to using mass advertising.
As part of a national campaign promoting McDonald's restaurants, a downtown Vancouver lamppost became part of an out-of-home (OOH) optical illusion, appearing to pour coffee into a giant cup on the sidewalk.
MINI and Butler, Shine, Stern and Partners' contribution to the cash for clunkers program. "My other car was demolished by the government." MINI Cooper
Folliderm Hair Loss Remedy: Scared of losing your hair? The task was to increase Folliderm prescriptions - a brand that prevents hair loss by strengthening hair roots. We used elevators in corporate offices and residential buildings to deliver the message.
Colgate normally gives out small product samples at annual events like “Oral Health Month” to remind target consumers, especially kids, to take better care of their teeth after eating sweets. Instead of giving away product samples, Ice cream, Lollypop and Cotton candy were given out [...]
As a local beauty salon franchise, Johnny Andrean launched a hair-strengthening product. They wanted to communicate it with a low budget but with an impactful result. We are proposed a ponytail as a passenger handle substitute in public transportations such as commuter trains to demonstrate how strong your hair is.
Elmex wanted to promote their anti-cavities toothpaste, under the tagline "Helps prevent cavities" and asked them to find a surprising way to expose it. They collaborated with the leading bus company in Israel, and printed over 600,000 season [...]
Funktion Personal Training Advertising campaign: Escape Your Boring Gym Recently, commuters in Vancouver were privy to a rather unusual sight: a man riding a stationary bike. Funktion Personal Training is a company that specializes in outdoor fitness bootcamps. http://funktiontraining.com
Acne Pimple Cream Ambient Campaign. To expose the target audience, teenagers during their summer break, to Clearens acne pimple cream in a surprising and unexpected way. A poster 5 meter tall, featuring a teenage boy, placed on a climbing wall located in the largest and most [...]
Land Rover Defender Commercial: Zoo. A defender, Land Rover’s main model, was put in a cage in the zoo, as if it were wild animal, between the giraffe’s and the zebra’s cages. Near the car, there was a description plate using the same design and copy used on the other signs in the zoo.
Volvo XC60 Ambient Ad Campaign. Volvo Norway are constantly looking for new and fresh ways of communicating their sponsorship of the hottest alpine ski destinations in Norway. Ski boots were redecorated and turned into the car itself. Watching skiers in Volvo boots jump around and race in the snow, yet powerful product-demonstration.
Tyskie Beer Commercial: Stickers The idea of this commercial is to promote Tyskie beer among young people in a more involving way. We installed “Beer mugs stickers” behind door handles of restaurants, pubs, shops. Etc. When people are opening the door they can [...]
In order to promote the launch of the new Golf 6, with Park assist, in an unexpected and cost-effective way, we hired car guards to pop up in unusual places, such as cinemas, cafes, and beaches. For the price of a movie ticket and a car guard’s daily rate, the brand got to have [...]
Toyota Prius Commercial: Solar Flowers. According to Toyota, these so-called solar flowers represent the Prius theme of "Harmony between Man, Nature, and Machine." These 18-foot flower sculptures include solar panels, free Wi-Fi access, seating and charging stations.
Heineken Commercial: DVD, CD We put fake CDs and DVDs in Italian Fnac stores. Romantic and soapy films in the action film section, introspective films among the comedies. We did the same for records: fake romantic compilations in the Rock and Heavy Metal area and schmaltzy ringtone compilations in the Hip Hop section [...]