HTC Corporation, a global smartphone designer, launched a global advertising campaign that is based on HTC's new "Quietly Brilliant" brand positioning. HTC's first global advertising campaign YOU and features the tagline, "You don't need to get a phone. You need a phone that gets you."
Michelin has launched its first global advertising campaign called "The Right Tire Changes Everything", starring Michelin Man, one of advertising's most famous characters in the world. The campaign's theme - "The right tire changes everything" - is intended to illustrate the competitive advantages of Michelin tires in media outlets around the world.