PepsiCo International is launching a new advertising campaign for its energy drink brand that turns the spotlight on amateur sports players. Created for Latin America, the "There is No Small Game" campaign for Gatorade celebrates the sporting spirit and passion that drives amateur players.
Gatorade commercial: Jordan performance Art and behind the scenes. Over 14,000 Gatorade bottles were placed in a carefully-engineered sequence into holes of numerous light boxes. The work was completed in 16 hours in a Chicago playground to the beat of makeshift drums made from Gatorade bottles.