Electronic Arts launched a multi-million dollar global marketing campaign for upcoming video game Need for Speed Hot Pursuit. The Need for Speed: Hot Pursuit advertising campaign will focus on television and online commercials featuring the two actors Kevin Dillon and Jerry Ferrara.
In order to promote new Tekken 6 video game (which will be released on October 27) company released a series of viral videos around the question "What will you fight for?" Both viral videos are filmed in slow motion, unlike the video game itself, which is known for its fast. Also in these video we can’t find any footage of the new Tekken game, but only the phrase “What will you fight for”.
"What do you fight for?" Answers from the greatest fighters in the world may really surprise you. In the video below Evander Holyfield, Jason Ellis, Pedro Duran, Dan Hardy, Josh Barnett, Henry Tillman, Vicente Escobedo Patricia Manuel and others explain their motivation for fighting.
Find out in the finished Grand Turismo for PSP TV commercial that hits the airwaves starting September 28. Two professional drivers. One Chevrolet Corvette ZR1. One PSP® system. One copy of Gran Turismo. Who will win?
Gran Turismo TV Ad Teaser. Two professional drivers. One Chevrolet Corvette ZR1. One PSP® system. One copy of Gran Turismo. Who will win? Prepare for the most authentic handheld racing experience as Gran Turismo debuts on the PSP® system.
Latest Wieden & Kennedy Amsterdam works for EA to promote the new game Need for Speed SHIFT. The TV Commercials is shown from the gamer’s perspective as though they were actually in the car racing along the highway. Need for Speed SHIFT game is released September 15th in North America and Worldwide September 17.
Released: June 2009 Advertiser: EA Games Agency: Wieden+Kennedy