Grey Milan has created new print ads for Sisal and gambling responsibility campaign “Play the right” (“Gioca il giusto”).

“Play the right,” the campaign of communication by which Sisal has been actively involved in preventing forms of play at potential risk for the player.

In these ads Sisal saying that playing is fun if you don’t push it too far. It’s very important to know when to stop, before it is no more fun.

Credits:
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Copy Supervisor: Claudia Bavelloni
Art Directors: Francesco Fallisi, Andrea Pioppi
Copywriters: Claudia Bavelloni, Livia Cappelletti
Account Director: Germano Guerriero
Account Executive: Romina Cattaneo
Art Buyer: Virginia Salvucci
Photographer: Giacomo Biagi
Photographer Agent: DV Milano