The video presents the brand's latest campaign. You have never seen anything like this. The creatives pulled off a very direct approach to the idea of following something on Twitter. If you follow Mellow Mushroom on Twitter, “he” will follow you. Literally. See how it works in real life.
The hilarious video features a young life guard guy, who is at work at the pool. Some senior ladies are having a workout in the water. They are exercising in their bathing suits, that recover quite a lot of their bodies. The guy does not find it to be very amusing. The angel owl and the devil owl appear above his shoulders and have a funny conversation.
The advertisement features a man singing “When Irish Eyes are Smiling”. While he is singing the ad takes a radical turn and gives you the ability to see what would happen if you would take the song's words literally. Suddenly man's eyes become mouths that accompany him in singing. So we can hear a trio.