McDonald’s has launched a new ad campaign titled ‘Comer as You Are’ in France. The concept of the campaign is that McDonald’s restaurant is a place where people can feel free to be themselves.
Now almost everybody knows that in Burger King you have a possibility you order the Whopper burger which is made the way you like. You can choose what ingredients you want and which you don’t. So basically you get a personal burger.
McDonald’s has recently presented new dollar menu at breakfast and launched few commercials to let people know about it. The commercials show how having cheap and tasty breakfast at McDonald’s can help improve your every day life.
The new Burger King interactive Ad campaign features a Web site in which you can see a tone-deaf girl in a bikini singing famous pop songs and dancing while having a shower.