Ikea and advertising agency Auge Headquarter from Milan have released this funny video spot recently. The adorable video features a little boy, who has a dream to grow up taller. And as soon as possible, since there is this red box, he wants to reach in a closet. He tries everything: eats more, gets his older brother's haircut and finally he reaches the box the next morning!
The company promotes its „Let's Solve This“ educational initiative which stimulates USA's leadership in science. Therefore, ExxonMobile supports school programs in the mathematics and science disciplines. This video is shot on 60mm in 1960 and is authentic except one detail: Americans land on the Moon to realize that they are not the first to be there.
The video tells a story that features a young women. She writes a letter to her beloved and is about to send it. Suddenly, she decides to print it and to take it to him personally, instead. She sits into her VW and hits the road. We get the oportunity to admire the sights and to witness the happy ending. What is original about the ad, that this time the female takes action and goes for his heart.