NBA and director Eric Steinman have released a new exciting campaign. The spot features Pau Gasol from Los Angeles Lakers and raises our awareness about the wildlife. The video depicts scenes from the game and then compares it to the real life: some species are about to extinct, if we won't take any action.
The video features little girl and her father. They are waiting for mom to come home from a business trip. And they are about to make her a spectacular surprise welcome. Therefore, they use Valpak's coupons and make a stage in the garden, as well as other preparations for the daughter's performance.