The spot actually did not work out as a real BMW campaign at first. However, the creatives loved the idea: more than 50 staffers from the agency depicted their journey home with smartphones. The footage was edited and given for BMW as a gift. The company loved it too and now runs it on their YouTube channel.
The good cause company is our new discovery – you can find many hilarious videos on their YouTube channel. The one below features a handy dad, who tries to make some crafty things around the house. However, it does not go for him very well.
The first video features a caring mother, who tries to protect her children on a beach. And the second video features an outgoing dad, who has gone camping with his boys. However, everything turned a little bit different than the parents have planned. Nevertheless, it does not make them bad parents.
The thirty second spot features a guy, who is eating his Steakburger. While having a snack from Steak 'n Shake, he has a daydream. In the fantasy he is Mr. Hero – James Bond kind of a character, who has to protect his girl and cope with some bad guys.