The video features a soccer fan till his death. He is thinking of it, reading of it, watching it, talking about it, dreaming about it. And if he can not dream about it, you can bury him. And the real soccer stars such as Wayne Rooney, Gerard Piqué, Kaka, Karim Benzema and Tim Cahill, literally bury him in the soccer field. But there is an unexpected twist in the story.
Electronic Arts launched a multi-million dollar global marketing campaign for upcoming video game Need for Speed Hot Pursuit. The Need for Speed: Hot Pursuit advertising campaign will focus on television and online commercials featuring the two actors Kevin Dillon and Jerry Ferrara.
Latest Wieden & Kennedy Amsterdam works for EA to promote the new game Need for Speed SHIFT. The TV Commercials is shown from the gamer’s perspective as though they were actually in the car racing along the highway. Need for Speed SHIFT game is released September 15th in North America and Worldwide September 17.
Released: June 2009 Advertiser: EA Games Agency: Wieden+Kennedy