Volvo has launched a new campaign in Portugal to promote their ecological and economical cal line Volvo Drive. Instead of showing some ordinary commercial they created a reality show or more like a test drive. Three Volvo C30 cars with full fuel tanks were given to three chosen people to see how far they can go with one tank.
Alfa Romeo along with BBDO in Tel Aviv came up with an idea how to present their new model MiTo. This car is supposed to be very exciting both to look at and to drive it. So the idea of the new campaign was to see exactly how exciting is the new MiTo.
New MexicoDepartment of Transportation has launched a TV ad campaign to attract attention to the horrifying consequences of drinking and driving.