Dentyne and advertising agency McCann have released this hilarious campaign. The video features five different situations, where people are stuck in an elevator with others.
The commercial takes place at the office. On of the workers starts drowsing on his desk. As he hits the desk with his head, his hole workplace falls one floor down. And he is not awaken even when he reaches the first floor. Dentyne Ice offers its freshness, which keeps you awake and energetic.
Since promoting itself by prints and videos are not enough these days, Dentyne from Trident have introduced the first interactive mapping in Chile. The colorful video projection was shown on the Contemporary Museum of Art in Santiago. The crowd had a fun opportunity to get involved in the interactive entertainmetn.