Fiap and advertising agency DKP from Miami have released this amusing spot recently. The commercial features Roberto Spam – the most annoying person in the town.
The video takes place at the 15th century Spain. Christopher Columbus comes to Her Majesty and asks to collaborate on his project: to go to India through the Atlantic Ocean. The plan is based on the idea that Earth is round. Her Majesty has big doubts. However, the passion of Columbus wins over.
The video tells a story about the clash between the generations. Two men – the previous and present creatives – meet on the golf field. The now retired creative tells the younger colleague how he should do his job. Everything about him seems to him inappropriate and strange. The guy listens to him patiently. Until some kind of a revelation happens to him. Because if you did something good, FIAP awards it.